The world renowned Armstrong Ceilings has changed its name to Zentia. Why is this? find out below.

Armstrong has been a household name in the building sector for decades. Its name doesn't just span the UK, it is recognised and used in multiple country's around the world. So why would they choose to change the company branding so drastically? The answer is simple, they had no choice, as In late 2019, Armstrong joined forces with Knauf AMF. This colossal joining of forces would see Knauf AMF morph in to Knauf Ceiling Solutions, which would start a process of change to the brand and its products.

Following this, Armstrong Ceiling Solutions was then acquired by Aurelius in March 2020 and subsequently rebranded to Zentia. Zentias focus is to increase its technological capabilities and push their brand to new limits. Zentias CEO Christophe Lloret Linares says "Simply put, we were Armstrong; now we are Zentai. We've gone from A to Z, reinventing our brand along the way."

With any company rebranding, comes large changes. This is never more true that in Zentias case, as they are taking their most famous product names and rebranding them also. These changes are listed below.

For more information on the Armstrong to Zentia changes, including products, technical data and more, Call us today on 01253 864902.